Going virtual! Tips and tricks on how to sell art without a live event.

Originally I had planned an art exhibit of my work for June, and the organization of this live event was already initiated back in January, together with three other artists. But then the pandemic struck, and it became quite obvious that a live, on-site event was out of the question.

Luckily, through my previous job in business, I have experience in organizing remote events, so the decision to turn this “viral disaster” into a “virtual exhibit” was a relatively easy step to take. In the end, I managed to hand over a surprisingly high number of paintings and books through this approach. Perhaps you are interested in doing something similar, so let me share some tips and tricks on how to make this work.

Set the theme. I called my virtual event “the fundraiser against Corona” as my objective was to donate any proceeds to the WHO corona fund. This was the red tread through all communication.

Choose the timeframe. I took the month of May as the running time for the event.

Connect to your audience, I have a e-mail list with many subscribers, and emailing was centerpiece to the campaign. You can’t overwhelm people with continuous emails, so I designed just three emails: one for April with the general announcement, one for half of May, and a final closing email announcing that the event was almost over, with a final call to action.

Use a website as the central information resource. The link to that website should be simple so that it can be typed in by hand or communicated during a conversation, e.g. over the phone. Here’s mine: www.clemenssuter.com/papa.

Use all channels available. Not all people receive information through the same channel, as it turned out some customers heard about this campaign through Instagram, others through LinkedIn, and others through email. I pushed out the campaign through my website, email, Instagram, Pinterest, Twitter, tumblr, two sites on Facebook, YouTube… and a few others that I have in the meantime forgotten about ;-) Naturally you can also use any other way: even written letters or postcards.

Use a single, simple and unique hashtag across all social media. Check out my tag #cps_d2c. That hashtag allows all participants to find your work in their personal favorite channel, and it connects all channels.

Post and communicate continuously. Make sure to provide some piece of news every day, across many of the channels. Indicate which day it is: “today is the tenth day of the fundraiser” or “only five more days left for the fundraiser”. As an example, I shared details of a painting each day, or posted about one of my books every couple of days.

Use video. I made short movies that I posted on YouTube, telling why I was running the campaign. Even three weeks in, not all of the people that I had addressed understood what this was about, so you must keep on reiterating your goal. Vlogs are a great way to supplement blogs.

Talk about successes. If you sell your work, tell the audience about this right away. Also mention if you have successfully shipped a painting, or when it has arrived at the buyer. People will want to know that you can deliver. Also provide some guarantee that you will take the picture back if the buyer doesn’t like it. Naturally some buyers will want to look at the art too; so I organized live visits (in line with corona limitations).

Join forces with other artists. Actually, this is a call to action for YOU, if you create high quality art and literature. Imagine such a campaign with a number of artists, each with their own channels! That would lead to an impressive multiplication. If this approach interests you, contact me.

Goldfish. Painting offered during the fundraising campaign and delivered to the UK.

Find more info about my adventure books, which in 2010, predicted the corona pandemic: www.clemenssuter.com/books

Advertisements

I have donated to UNICEF Syria support on your behalf. Thank you for your engagement! #fundraiser

Readers of this blog will recall the fundraiser that I organized a few months back. Due to your engagement as a fan of my work, I was able to donate 150€ to the charity UNICEF – more information here about UNICEF’s Syria activities.

Like with all armed conflict, the crisis in Syria especially affects children: there is mention of a lost generation. As a father of two boys, I can only say: we shouldn’t allow innocent people, youngsters, to suffer from these conflicts. I am very happy that through the royalties generated through my artistic work, I am able, with your help, to support these victims.

Soar not too high, O bird of Hope!
Because the skies are fair;
The tempest may come on apace
And overcome thee there.

When far above the mountain tops
Thou soarest, over all –
If, then, the storm should press thee back,
How great would be thy fall!

And thou wouldst lie here at my feet,
A poor and lifeless thing, –
A torn and bleeding birdling,
With limp and broken wing.

Sing not too loud, O bird of Hope!
Because the day is bright;
The sunshine cannot always last –
The morn precedes the night.

And if thy song is of the day,
Then when the day grows dim,
Forlorn and voiceless thou wouldst sit
Among the shadows grim.

Oh! I would have thee soar and sing,
But not too high, or loud,
Remembering that day meets night –
The brilliant sun the cloud.

“Bird Of Hope”
Ella Wheeler Wilcox

IMG_4944

Learn more about my work here: http://clemenssuter.com/books

All #royalties from my #eBook sales will be #donated to #charity #eBooks #paintings #fundraiser

#Announcing a new #Fundraiser: help #children suffering from the #ConflictInSyria. You donate, I pay! Read about the past fundraisers in my blog clemenssuter.com.

For the month of August, I will triple the royalties for any sale of my work, and will donate that entire sum to UNICEF. By buying my work, you will help children in need!

UNICEF defends the rights of every child. After years of conflict, Syrians are facing the largest humanitarian crisis in the world, with grave protection and human rights violations occurring daily. Children have paid the heaviest price in the conflict. Nearly 6 million children now depend on humanitarian assistance, with almost half forced to flee their homes. Many families have lost everything.

How does this Fundraiser work?

  • Simply buy any of my works during the month of August, through any of the channels available: see “How to buy my books” in the right sidebar. If you would like to buy one of my paintings, use the contact button on the top right of this page.
  • Within two months after close of the fundraiser, I will sum up the royalties across all channels,  triple this amount and donate it by direct bank order to UNICEF.

Did you know? Through these fundraisers, I have been able to donate hundreds of euros to charity.

Spread the word with help of the buttons below. This is your chance to get prime books and paintings – and to help those that are less fortunate.

A maximum of 1000€ will be donated.

Anti-Pandemic FUNDRAISER. Art Against Corona and Covid19

An update concerning my virtual exhibition and fundraiser. Also watch my short videos Art Against Corona – Fundraiser – LATEST NEWS on YouTube – also the German version.

Many thanks to all the people that have bought a painting or a book or both!

ONLY 18 more days! Buy any of my books (online, e.g. at amazon or on iTunesor any of my paintings (by dropping me an email) and the full profits will be donated to an anti-corona charity. Find all details in my previous blog post Exhibition Goes Virtual. Corona Fundraiser: my books and art to fight COVID1).

Which paintings are (still) available?

  • A selection is shown below. All my work is on offer, also paintings from my private collection. You can find all paintings here: https://clemenssuter.com/art/. Some paintings may have been reserved or sold, which is NOT always highlighted. Better reach out to me immediately if you find a painting interesting, I had to disappoint a few people already.
  • Follow the tag cps_d2c on Instagram https://www.instagram.com/explore/tags/cps_d2c/

 

CE842EB6-9B1B-4F85-9D47-779B8CC275E9

More info.

YouTube Video #1: Corona fundraiser. Status Mai 1st. Clemens explains how his Art & Books help against the pandemic.

Previous blogposts tagged #cps_d2c

Art and literature fundraiser against Corona

Check out my video on YouTube https://youtu.be/h4FqypM_N_I

I’m raising money to combat corona. Original art and adventure literature by Clemens P. Suter; all profits donated to an anti-corona charity.

Follow hashtag #cps_d2c on any social channel to see all paintings and to see campaign progress 👌🏽

Read the Blogpost with ALL DETAILS: https://clemenssuter.com/exhibition-goes-virtual-and-corona-fundraiser/

The Corona Pandemic. Are we entering Phase Two? More Info and Links.

As the author of a Corona Pandemic novel back in 2011, and as a biologist, I’m both shocked and fascinated by the current pandemic. We are all confronted with so much data, so much information, that it is very hard to keep track of the status and to get a clear picture on the reality of this pandemic. Like you, I try to stay informed about the latest trends and news, and would like to share a few useful links that I came across.

Will there be a second wave of the pandemic? 

We all hope that this won’t occur, but the truth is that most experts seem to think this may well happen, as summarized in this Guardian article. The key argument lies in the parallels to other epidemics, for instance the 1917/1918 flu pandemic. See the second graph “Three pandemic waves: weekly combined influenza and pneumonia mortality” in this wikipedia article.

A second wave should not be mistaken with spikes in the first wave: it occurs much later (e.g. in the fall) and can be much more dramatic than the first wave.

What also raised my attention was a recent politico poll: “Nearly three-quarters of Americans say worst is still to come from coronavirus,” which sharply contradicts some of the statements made by some US leaders. In this case “swarm intelligence” senses more than some politicians.

For your consideration: on the one hand, a second or third wave isn’t a ‘global’ thing, striking with similar strength in all countries. A second wave will occur localized, in certain regions or countries. Dependent on the measures taking in your region, a second wave may well be avoidable. A lot depends on YOUR behavior – see my blogpost “Corona. How all of us can help to stop this Pandemic in its tracks.” I keep on repeating this like a broken record: protect yourself and others by following the guidance. Guidelines may well differ from country to country, from state to state or province to province. Optimized and flexible responses are crucial, adapted to the local situation (which may include regional social behavior: an American living in the Rocky Mountains will behave differently than an Egyptian in Cairo).

However, a second wave also depends on other nations. Why? As I pen these words, without a doubt the situations in e.g. Brazil, Russia or Africa are very worrisome. Example: Brazil: as I write these words (according to Worldometers) it officially had 87,187 cases and 6006 deaths. A high number by itself, not surprising with a president that reacted to the health crisis with a disgusting “So what?“. Unofficially, Brazil likely has 12 times more coronavirus cases than official count. Certainly, any country can block all travel from such countries, and that is probably a good thing to do. But NO border is water tight! If the pandemic rages through Latin America, Russia and Africa, we will be affected by it, both from a healthcare and economic perspective.

Here a selection of links that I found interesting:

Also take a look at my Corona Pandemic fundraiser. I’m donating the proceeds from my books and art to the corona effort. Check out the tag “cps_d2c” by clicking instagram, twitter, facebook.

Some of my previous posts:

IMG_2274

I’m raising money to fight Corona, through sales of paintings like this mountainscape.

 

 

Exhibition Goes Virtual. Corona Fundraiser: my books and art to fight COVID19. Hashtag #cps_d2c

See the most recent May 1st update on YouTube. See the original video announcement on YouTube.

It was unrealistic to execute the on-site art-event originally planned for April 25. However, we won’t allow this crazy virus 🦠 to keep us down, and therefore I am pleased to announce: 

The live event  has been replaced by a VIRTUAL EXHIBIT and FUNDRAISER!

All sales profits from all my books & paintings up to May 31st will be donated to a good cause.

Buy any of my books and I will donate all global profits!

Buy any of my paintings, and I will ensure that the painting will arrive at your domicile, either by (international) mail or by personal delivery (my location: southern Germany). There is no risk for you: you will have two weeks time to return the artwork to me. Any hand-over will be social-distancing compliant. Again, all profits will be donated.

About the Charity. I have selected the WHO Corona Emergency FUND. These fundraisers work – see my past fundraising activities.

Where to get a copy of my books. Ironically, my very first novel TWO JOURNEYS (2011) and its sequel Fields of Fire are all about a corona pandemic. These books of HOPE and PERSEVERANCE are great reading in challenging times. This is a great moment for me as an author to give back.

Paperbacks: You can order my books at your local bookstore, or order them online, e.g. at Amazon. You can find them as eBook on any device. Simply search for “Clemens P. Suter”.  Find more details here. I can also deliver a signed book in person to you (only if you live close by; postage would eat away the donation).

About my art.

Available paintings with details and price are being published on Instagram https://www.instagram.com/clemenspsuter/ over the next days and weeks. Simply follow me on Instagram or search and follow the unique hashtag #cps_d2c on any social media (twitter, Insta, Youtube, FaceBook,..). Drop me a message here at my email address if you want to reserve or learn more about a painting.

Upcoming alternative live event. We will seek an alternative date for the event at the earliest opportunity. If you would like to receive an invite, drop me an email here at my email address.  

Please take the corona crisis seriously. Don’t leave your house if you do not have important business to attend to. I am blogging about the corona pandemic extensively: latest posts.

The Two Journeys novel – available in all internet stores (as paperback and eBook). Clemens P. Suter’s visionary 2011 (e)Book about a corona pandemic.