Going virtual! Tips and tricks on how to sell art without a live event.

Originally I had planned an art exhibit of my work for June, and the organization of this live event was already initiated back in January, together with three other artists. But then the pandemic struck, and it became quite obvious that a live, on-site event was out of the question.

Luckily, through my previous job in business, I have experience in organizing remote events, so the decision to turn this “viral disaster” into a “virtual exhibit” was a relatively easy step to take. In the end, I managed to hand over a surprisingly high number of paintings and books through this approach. Perhaps you are interested in doing something similar, so let me share some tips and tricks on how to make this work.

Set the theme. I called my virtual event “the fundraiser against Corona” as my objective was to donate any proceeds to the WHO corona fund. This was the red tread through all communication.

Choose the timeframe. I took the month of May as the running time for the event.

Connect to your audience, I have a e-mail list with many subscribers, and emailing was centerpiece to the campaign. You can’t overwhelm people with continuous emails, so I designed just three emails: one for April with the general announcement, one for half of May, and a final closing email announcing that the event was almost over, with a final call to action.

Use a website as the central information resource. The link to that website should be simple so that it can be typed in by hand or communicated during a conversation, e.g. over the phone. Here’s mine: www.clemenssuter.com/papa.

Use all channels available. Not all people receive information through the same channel, as it turned out some customers heard about this campaign through Instagram, others through LinkedIn, and others through email. I pushed out the campaign through my website, email, Instagram, Pinterest, Twitter, tumblr, two sites on Facebook, YouTube… and a few others that I have in the meantime forgotten about ;-) Naturally you can also use any other way: even written letters or postcards.

Use a single, simple and unique hashtag across all social media. Check out my tag #cps_d2c. That hashtag allows all participants to find your work in their personal favorite channel, and it connects all channels.

Post and communicate continuously. Make sure to provide some piece of news every day, across many of the channels. Indicate which day it is: “today is the tenth day of the fundraiser” or “only five more days left for the fundraiser”. As an example, I shared details of a painting each day, or posted about one of my books every couple of days.

Use video. I made short movies that I posted on YouTube, telling why I was running the campaign. Even three weeks in, not all of the people that I had addressed understood what this was about, so you must keep on reiterating your goal. Vlogs are a great way to supplement blogs.

Talk about successes. If you sell your work, tell the audience about this right away. Also mention if you have successfully shipped a painting, or when it has arrived at the buyer. People will want to know that you can deliver. Also provide some guarantee that you will take the picture back if the buyer doesn’t like it. Naturally some buyers will want to look at the art too; so I organized live visits (in line with corona limitations).

Join forces with other artists. Actually, this is a call to action for YOU, if you create high quality art and literature. Imagine such a campaign with a number of artists, each with their own channels! That would lead to an impressive multiplication. If this approach interests you, contact me.

Goldfish. Painting offered during the fundraising campaign and delivered to the UK.

Find more info about my adventure books, which in 2010, predicted the corona pandemic: www.clemenssuter.com/books

Originally posted 2020-07-08 17:37:00.

Hellabeem Fundraiser Result: 1210€ raised to support physically disabled people in Sri Lanka

The count is in! I am very grateful to the people that donated money to Hellabeem and got one of my paintings for free in exchange! In addition, dozens of paperbacks and eBooks were bought between the start on November 1 and the end on December 31st – and these book revenues have also been donated to Hellabeem.

Here is the original post:

Fundraiser. Great Art & Books in Support of the Hellabeem Rehabilitation Centre in Sri Lanka. #HellabeemFundraiser

Hellabeem is an organization that is doing fantastic work in Sri Lanka: it champions the disabled and disadvantaged by offering them a chance to participate fully in society. The years these young people spend on the Hellabeem campus prepare them in many positive ways for an independent existence. More on the Hellabeem website.

 

Originally posted 2021-01-23 22:27:00.

Thanks again for all your contributions! #Fundraiser #Unicef #eBooks #Paperbacks

Dear readers of my books, as you recall, I organized a fundraiser, promising to donate triple the royalties of all my book sales! Many thanks to all of you that used the opportunity to buy a book, and in doing so to sponsor UNICEF.

I have chosen to donate the total sum to UNICEF’s fight against the humanitarian crisis in Africa, and have just… sent over for 200€.

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Didn’t have a chance to buy one of my books in February? The crisis in Somalia and bordering countries doesn’t stop today. Please donate to UNICEF today to help our fellow humans.

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Here a short fragment from my novel Two Journeys, illustrating how important we humans are for one another:

One night, the truck stood parked in the middle of the road, a mile past a small hamlet. I had a bonfire going, and the dogs were warming themselves and dozing. It was very quiet, the crackle of the fire the dominant sound.

The sky cleared and stars started to appear. Bats gave chase through the heavens, hunting for the insects that were attracted by the light of the flames.

When the fire finally started to go out and turn into a hot red glow, more and more stars became visible. The Milky Way came out like a highway through the heavens. Far off, a lonely bird called woop-woooop. The moon rose, throwing its metallic light first on the hills and then on the truck and our resting place.

As the fire died out, the cold crept up from the ground. I stood up and for several minutes looked at the deserted landscape and the sky. I recalled a joke that my sons once played on me.

“Dad, where is the Yogurt Puddle?”

“The Yogurt Puddle? What could that be? No idea.”

“It’s the galaxy next to the Milky Way!”

Even now, I chuckled, probably in the same way I had when I’d first heard it.

Again, I looked up at the stars. The world was quiet now, the fire soundless.

There was nobody to hear my laughter. Tears started to fill my eyes, and I had difficulty fighting them back.

Damn, if only they could be here.

TWO JOURNEYS on Apple Books.

Originally posted 2017-04-15 04:39:16.

I have donated to UNICEF Syria support on your behalf. Thank you for your engagement! #fundraiser

Readers of this blog will recall the fundraiser that I organized a few months back. Due to your engagement as a fan of my work, I was able to donate 150€ to the charity UNICEF – more information here about UNICEF’s Syria activities.

Like with all armed conflict, the crisis in Syria especially affects children: there is mention of a lost generation. As a father of two boys, I can only say: we shouldn’t allow innocent people, youngsters, to suffer from these conflicts. I am very happy that through the royalties generated through my artistic work, I am able, with your help, to support these victims.

Learn more about my fundraisers, which to date have resulted in more than 3000€ in donation to a variety of good causes. 

Soar not too high, O bird of Hope!
Because the skies are fair;
The tempest may come on apace
And overcome thee there.

When far above the mountain tops
Thou soarest, over all –
If, then, the storm should press thee back,
How great would be thy fall!

And thou wouldst lie here at my feet,
A poor and lifeless thing, –
A torn and bleeding birdling,
With limp and broken wing.

Sing not too loud, O bird of Hope!
Because the day is bright;
The sunshine cannot always last –
The morn precedes the night.

And if thy song is of the day,
Then when the day grows dim,
Forlorn and voiceless thou wouldst sit
Among the shadows grim.

Oh! I would have thee soar and sing,
But not too high, or loud,
Remembering that day meets night –
The brilliant sun the cloud.

“Bird Of Hope”
Ella Wheeler Wilcox

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Learn more about my work here: http://clemenssuter.com/books

Originally posted 2017-10-24 09:06:34.

The Corona Pandemic. Are we entering Phase Two? More Info and Links.

[Originally posted in May 2020]. As the author of a Corona Pandemic novel back in 2010, and as a biologist, I’m both shocked and fascinated by the current pandemic. We are all confronted with so much data, so much information, that it is very hard to keep track of the status and to get a clear picture on the reality of this pandemic. Like you, I try to stay informed about the latest trends and news, and would like to share a few useful links that I came across.

Will there be a second wave of the pandemic? 

We all hope that this won’t occur, but the truth is that most experts seem to think this may well happen, as summarized in this Guardian article. The key argument lies in the parallels to other epidemics, for instance the 1917/1918 flu pandemic. See the second graph “Three pandemic waves: weekly combined influenza and pneumonia mortality” in this wikipedia article.

A second wave should not be mistaken with spikes in the first wave: it occurs much later (e.g. in the fall) and can be much more dramatic than the first wave.

What also raised my attention was a recent politico poll: “Nearly three-quarters of Americans say worst is still to come from coronavirus,” which sharply contradicts some of the statements made by some US leaders. In this case “swarm intelligence” senses more than some politicians.

For your consideration: on the one hand, a second or third wave isn’t a ‘global’ thing, striking with similar strength in all countries. A second wave will occur localized, in certain regions or countries. Dependent on the measures taking in your region, a second wave may well be avoidable. A lot depends on YOUR behavior – see my blogpost “Corona. How all of us can help to stop this Pandemic in its tracks.” I keep on repeating this like a broken record: protect yourself and others by following the guidance. Guidelines may well differ from country to country, from state to state or province to province. Optimized and flexible responses are crucial, adapted to the local situation (which may include regional social behavior: an American living in the Rocky Mountains will behave differently than an Egyptian in Cairo).

However, a second wave also depends on other nations. Why? As I pen these words, without a doubt the situations in e.g. Brazil, Russia or Africa are very worrisome. Example: Brazil: as I write these words (according to Worldometers) it officially had 87,187 cases and 6006 deaths. A high number by itself, not surprising with a president that reacted to the health crisis with a disgusting “So what?“. Unofficially, Brazil likely has 12 times more coronavirus cases than official count. Certainly, any country can block all travel from such countries, and that is probably a good thing to do. But NO border is water tight! If the pandemic rages through Latin America, Russia and Africa, we will be affected by it, both from a healthcare and economic perspective.

Here a selection of links that I found interesting:

Also take a look at my Corona Pandemic fundraiser. I’m donating the proceeds from my books and art to the corona effort. Check out the tag “cps_d2c” by clicking instagram, twitter, facebook.

Some of my previous posts:

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I’m raising money to fight Corona, through sales of paintings like this mountainscape.

 

 

Originally posted 2020-05-01 11:17:52.