eBook Promotion Campaigns, what works and what doesn’t?

As an author, you are probably always on the look-out for ways to get more readers of your work. There are different ways of promoting your work, and below I describe my mixed experiences with a few eBook Promotion Campaigns that I have used for my eBooks and paperbacks. Admittedly I use many methods to get into contact with (potential) readers (this blog is one of them – enjoying it so far?), so this is just a glance at the possibilities. Since I can track my eBook and paperback sales in quite some detail (minute by minute if need be, and by rough global location), I can track the success of any campaign quite well. So below a couple of ideas of what works and what doesn’t work if you are thinking about promoting your work.

Method 1. Facebook ads and promotions

It is possible to create ads on Facebook either to make your books better known throughout the community or to get more followers on your Facebook account. I have tried both. How to do this? Basically what you can do in Facebook is to create an ad with an image and an action, tailored to your audience. For my books I have for instance selected the “interest keyword” post-apocalyptic and I have also selected the regions where I would like to position my books (e.g. United States, Canada, Australia, UK or combinations). You can also select the age groups or other demographic characteristics of the people who you would like to target. Finally you can decide on the timeframe: one week or four weeks or only one day. Extremely easy to set up, even a fool can do it (of which I am living proof). The result? I have followed his approach with different variations over the last three years and the result has been disappointing in regards to increasing book sales. Although it is possible to reach thousands, if not millions of Facebook users, I have seen marginal increases in books sales at best. Urgh Yuck! I did succeed in generating a handful of followers for my Facebook page… but that is a nice to have and it is question whether this increases the book sales – not in the short run, mate. Taken together, Facebook is not ideal for eBook Promotion Campaigns.

paperback

Nothing speaks against reading paperbacks. Let me guess, the biggest challenge, however, is something called “prejudice”. Ebooks are not your type, and most probably you find them too difficult, too messy, and definitely not sweet enough?

The second approach

There are special services on offer like the one below (picture). “Shout my book” promises to reach hundreds and thousands of people through retweeting on Twitter, over a distinct period of time. For me this was an interesting experience, the provider was very kind and engaged and did more than promised actually, BUT the effect on the number of e-books sold was negligible.  The number of Twitter followers did show some slight increase. In conclusion I would be hesitant to use this option again.

Option number three for eBook Promotion Campaigns

Twitter. Here a very interesting observation, as some of us (many of us?) may regard twitter as a channel where everybody is simply shouting and hoping that somebody picks up their hollering from the resulting chaos and turmoil. However, what I’ve noticed is that as my activity on Twitter decreases (e.g. if I am “out of office” for longer times) a detrimental effect on the sales of my books occurs. Aha! So continuously engaging with the audience through twitter seems to have a direct effect on sales. The tweets shouldn’t be a steady stream of ads for the books though, I notice that most people will mostly follow links to interesting blog posts. People are interested to hear about my (weird) life in general.

This is a just a small and superficial glance at some eBook Promotion Campaigns that I have run. What’s your experience?

Example of a eBook campaign

Shout my book – Twitter eBook Promotion Campaigns

Learn more about the books by Clemens P. Suter: www.clemenssuter.com/books

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The future of Robokind

I firmly believe that humankind will, at some distant point in time, manage to build self-replicating robots. These robots will be able to harvest minerals and metals, and will create their own offspring, each generation better suited to its environment. These robots will be able to leave Earth (especially since the initial models will have been designed by humans to do so), and initially settle throughout our solar system, then making the big jump to the Great Beyond. Humans will not be part of this Great Exploration, as our bodies are not suited for space travel, first of all due to the radiation levels encountered in deep space. In addition, the time needed to travel from star system to star system are very large if compared to the average lifespan of a human. Humans have a hard time planning beyond the next presidential election, and are incapable of planning a hundred years into the future (climate warming, folks?). Thus the colonization of space will to a large part be the job of robots and some parasitic organisms that these robots will carry with them.

The good news is that these robots will have very little interest in organic lifeforms, humans included – as long as these lifeforms aren’t a threat, they will be ignored. Likewise, if extraterrestrials will ever visit Earth (or have done so in the past), those visitors will most likely be robots, inconspicuous and disinterested.

eBook Cover "The Exploration of Planet #17824540930"

The Exploration of Planet Earth by Robots – an eBook

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Learn more about Clemens P. Suter books here.

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The Pumpkin

John Greenleaf Whittier, 18071892

Oh, greenly and fair in the lands of the sun,
The vines of the gourd and the rich melon run,
And the rock and the tree and the cottage enfold,
With broad leaves all greenness and blossoms all gold,
Like that which o’er Nineveh’s prophet once grew,
While he waited to know that his warning was true,
And longed for the storm-cloud, and listened in vain
For the rush of the whirlwind and red fire-rain.

On the banks of the Xenil the dark Spanish maiden
Comes up with the fruit of the tangled vine laden;
And the Creole of Cuba laughs out to behold
Through orange-leaves shining the broad spheres of gold;
Yet with dearer delight from his home in the North,
On the fields of his harvest the Yankee looks forth,
Where crook-necks are coiling and yellow fruit shines,
And the sun of September melts down on his vines.

Ah! on Thanksgiving day, when from East and from West,
From North and from South comes the pilgrim and guest;
When the gray-haired New Englander sees round his board
The old broken links of affection restored,
When the care-wearied man seeks his mother once more,
And the worn matron smiles where the girl smiled before,
What moistens the lip and what brightens the eye?
What calls back the past, like the rich Pumpkin pie?

Oh, fruit loved of boyhood! the old days recalling,
When wood-grapes were purpling and brown nuts were falling!
When wild, ugly faces we carved in its skin,
Glaring out through the dark with a candle within!
When we laughed round the corn-heap, with hearts all in tune,
Our chair a broad pumpkin,—our lantern the moon,
Telling tales of the fairy who travelled like steam
In a pumpkin-shell coach, with two rats for her team!

Then thanks for thy present! none sweeter or better
E’er smoked from an oven or circled a platter!
Fairer hands never wrought at a pastry more fine,
Brighter eyes never watched o’er its baking, than thine!
And the prayer, which my mouth is too full to express,
Swells my heart that thy shadow may never be less,
That the days of thy lot may be lengthened below,
And the fame of thy worth like a pumpkin-vine grow,
And thy life be as sweet, and its last sunset sky
Golden-tinted and fair as thy own Pumpkin pie!

www.clemenssuter.com