With 250,000 videos uploaded per day, more than a thousand years required to view all videos, more than 100 million videos watched daily, and more than 300 million users accounts, YouTube continues to amaze. It is among the most popular sites in the world and the second most popular search engine after Google. Compared to Facebook, Twitter, Instagram, Tumblr (all channels that I also use), YouTube is still a complex channel to reach your readers and audience. Using it for marketing is worth the efforts, but the effort is higher.
Which types of videos are the most popular on YouTube?
I did some quick research and can confirm the following: videos that are most often visited tackle these hot topics: cuddly cats on somebody’s belly, bitpull terriers smooshing with babies, road rage, hair extension, nail art, fake news, more cuddly cats, fail compilations, parodies, cooking, funny animals, people walking against doors, people unpacking products, product reviews, gaming experiences, thunderstorms, pranks, cuddly cats in little baskets, pranking, vlogs, extraterrestrials, musicians that nobody has heard of, family outings, people driving combines, people driving combines in video games, single criminals being arrested by dozens of heavily armed and overweight policemen, more road rage. And pitbull terriers cuddling with small cats on somebody’s belly that walks against a door as a result of a horrible prank.
Originally I had planned an art exhibit of my work for June, and the organization of this live event was already initiated back in January, together with three other artists. But then the pandemic struck, and it became quite obvious that a live, on-site event was out of the question.
Luckily, through my previous job in business, I have experience in organizing remote events, so the decision to turn this “viral disaster” into a “virtual exhibit” was a relatively easy step to take. In the end, I managed to hand over a surprisingly high number of paintings and books through this approach. Perhaps you are interested in doing something similar, so let me share some tips and tricks on how to make this work.
Set the theme. I called my virtual event “the fundraiser against Corona” as my objective was to donate any proceeds to the WHO corona fund. This was the red tread through all communication.
Choose the timeframe. I took the month of May as the running time for the event.
Connect to your audience, I have a e-mail list with many subscribers, and emailing was centerpiece to the campaign. You can’t overwhelm people with continuous emails, so I designed just three emails: one for April with the general announcement, one for half of May, and a final closing email announcing that the event was almost over, with a final call to action.
Use a website as the central information resource. The link to that website should be simple so that it can be typed in by hand or communicated during a conversation, e.g. over the phone. Here’s mine: www.clemenssuter.com/papa.
Use all channels available. Not all people receive information through the same channel, as it turned out some customers heard about this campaign through Instagram, others through LinkedIn, and others through email. I pushed out the campaign through my website, email, Instagram, Pinterest, Twitter, tumblr, two sites on Facebook, YouTube… and a few others that I have in the meantime forgotten about ;-) Naturally you can also use any other way: even written letters or postcards.
Use a single, simple and unique hashtag across all social media. Check out my tag #cps_d2c. That hashtag allows all participants to find your work in their personal favorite channel, and it connects all channels.
Post and communicate continuously. Make sure to provide some piece of news every day, across many of the channels. Indicate which day it is: “today is the tenth day of the fundraiser” or “only five more days left for the fundraiser”. As an example, I shared details of a painting each day, or posted about one of my books every couple of days.
Use video. I made short movies that I posted on YouTube, telling why I was running the campaign. Even three weeks in, not all of the people that I had addressed understood what this was about, so you must keep on reiterating your goal. Vlogs are a great way to supplement blogs.
Talk about successes. If you sell your work, tell the audience about this right away. Also mention if you have successfully shipped a painting, or when it has arrived at the buyer. People will want to know that you can deliver. Also provide some guarantee that you will take the picture back if the buyer doesn’t like it. Naturally some buyers will want to look at the art too; so I organized live visits (in line with corona limitations).
Join forces with other artists. Actually, this is a call to action for YOU, if you create high quality art and literature. Imagine such a campaign with a number of artists, each with their own channels! That would lead to an impressive multiplication. If this approach interests you, contact me.
Several years ago, I started, inspired by Buddhist art, to paint landscapes. Especially mountainscapes, I should emphasize: I saw a few paintings by an Indian artist in a documentary and liked the bright colors and tranquility of the depicted scenes. I add a personal touch, in that I use very rich oil colors for the mountains, yet sand and pigments for the sky. Some of the paintings (not this one) you could theoretically view upside down as well. Concerning the process: creating the sky may take quite long, as the layers of paint and sand need to dry in between and the structure had to be „just right“… yet painting the mountains may take only an hour or so. If the mountains do not look good, I scrape off the oil paint completely, discard it and start again.
The frame of this painting is wood with black pigment (don’t touch the frame: you will get black hands :-)
Click on the tag „painting“ below for more of my work.
This small painting dates back to pre-2000, I particularly like the way the depth of the sea is depicted through the use of sand of different colors. I have used very thick layers of blue oil paint for the body of the delphin.
The count is in! I am very grateful to the people that donated money to Hellabeem and got one of my paintings for free in exchange! In addition, dozens of paperbacks and eBooks were bought between the start on November 1 and the end on December 31st – and these book revenues have also been donated to Hellabeem.
Hellabeem is an organization that is doing fantastic work in Sri Lanka: it champions the disabled and disadvantaged by offering them a chance to participate fully in society. The years these young people spend on the Hellabeem campus prepare them in many positive ways for an independent existence. More on the Hellabeem website.
I didn’t read the original novel by Siegfried Lenz (1968), so the story was completely new to me. A wartime movie, with a village policeman (initially) forced to prohibit his friend from painting; common practice in Nazi Germany. But the story has many levels: it addresses the conflict of a father/son relationship (with the painter competing for that role); the battle between good and evil (how can any painting be bad for society?); the decline into fanaticism and sticking to the party rules; how do we deal with populism in our own age; how can it be that hardened war criminals simply return and continue as before…?
The backdrop of the German coast, with constant rain torturing the characters, complements a very intriguing story that forces the viewer to continue to watch.
A few days ago I stumbled over an intriguing site: Prometheum Wastes Chopshop, which describes the story (as the creators put it) of a “dry and dirty landscape and the challenges that you are going to have to face to be able to survive here”.
As the author of TWO JOURNEYS, the 2010 adventure novel that predicted the Corona Pandemic ten years ahead of time, apocalyptic and SciFi landscapes continue to intrigue me.
However, what makes Prometheum Wastes Chopshop particularly interesting is the “sustainable creativity in the new normal”. In these times it is hard for all of us to come together, and with a looming economic crisis, money to spend may be running scarce too. But challenging times lead to innovation, as demonstrated here. In this project, young individuals from different parts of the world came together virtually. They share a passion for painting gaming miniatures (such as Warhammer and Dungeon & Dragons), but realized their means were significantly reduced to buy pre-fab miniatures from the stores. So, they created a community that jointly developed the story of a waste planet somewhere in an apocalyptic future. In addition, they ran challenges where actual waste materials (plastics, such as empty and discarded deodorant containers) are used to create the elements of the story – which include for instance the vehicles, transporters, buildings, and landscape. At the links below you can see how this is done, as well as the end result.
This crowd-initiative reminds me of the concept of the circular economy, which is currently being discussed at all levels of society and industry, with the objective to build a more restorative and sustainable society. The core team of this group consists of students and young professionals. For now, the team may well be mostly focused on growing a community of like-minded folk, being creative and inventing a story together – with no direct monetary intentions. But rest assured, such a virtual, high-quality effort will get noticed and may well kindle the interest of either film or game industry. Why am I impressed? These professionals demonstrate what the new normal in pandemic times could look like: 1.digital, 2.global, 3.sustainable, 4.creative, and 5.delivering value.